Weee: The Online Grocer Defying Trends in Grocery Delivery

In an era marked by fluctuating immigration rates, Weee, an online grocery store specializing in Asian and Latino products, remains optimistic about its future. The company’s founder believes that America’s growing devotion to ethnic cuisine and grocery delivery services will endure despite current challenges. With projected growth rates of double digits in the coming years, Weee is determined to thrive even as immigration policies tighten.

Impressive Growth Outlook

Based in San Francisco, Weee has experienced remarkable revenue growth, with annual increases ranging between 30% and 40% from 2023 to 2025. Founder and CEO Larry Liu expressed his confidence in maintaining this growth trajectory over the next five to ten years during a recent interview. He stated that the company has just begun to tap into its full potential.

With a valuation of $4.1 billion following its latest private funding round in 2022, Weee has recently surpassed $1 billion in annual revenue. Liu noted that the company is only a year away from achieving profitability, reinforcing his belief in the longevity of the business.

Challenges and Opportunities Ahead

Even amidst tightening immigration policies under the current administration, Liu remains hopeful about expanding Weee’s user base. The U.S. has witnessed a significant decline in net international migration, which peaked at 2.7 million in 2024, falling to about 1.3 million by mid-2025. If these trends continue, projections indicate a drop to approximately 321,000 by 2026.

“This is our eleventh year, and we are barely scratching the surface,” said Liu, highlighting the company’s untapped potential.

Impact of Immigration Trends on Ethnic Groceries

The decline in immigration has raised concerns across various communities, including Asian-American neighborhoods feeling the effects of increased anti-immigrant operations. Despite these challenges, Weee is determined to prove that the demand for ethnic foods can withstand such fluctuations in immigration. By focusing on a growing customer base interested in cultural cuisine, the company aims to carve a lasting niche in the grocery delivery market.

Conclusion

Weee is positioning itself as a resilient player in the grocery delivery sector, betting on the enduring appeal of ethnic foods in America. With an optimistic outlook backed by significant revenue growth, the company is ready to navigate the challenges of changing immigration landscapes while catering to a diverse customer base.