Strict Measures Against E-Vaporiser Promotion on Social Media

The Health Sciences Authority (HSA) has reported a significant crackdown on the promotion of e-vaporisers, having identified and penalized 38 individuals for sharing images or videos of these products on social media platforms between January 1 and November 30. This enforcement effort aims to address the rising concerns surrounding the advertising of e-vaporisers and their appeal, particularly among the youth.

Heightened Surveillance and Enforcement Actions

In light of growing public health concerns, the HSA has intensified its monitoring of digital platforms for any advertisements related to e-vaporisers. “The promotion of e-vaporisers on social media could normalize their use and entice young people to try vaping,” remarked Mr. Norman Chong, the director of HSA’s Tobacco Regulation Branch.

The HSA is committed to a zero-tolerance policy and plans to continue with rigorous surveillance and strict enforcement against individuals promoting these prohibited products.

Understanding the Legal Framework

According to the Tobacco Act, any content that endorses the use of e-vaporisers can be classified as an advertisement for a prohibited tobacco product. Those found guilty of such offenses face severe consequences, including fines that can reach S$10,000 and potential jail time of up to six months. Notably, repeat offenders can expect even steeper penalties.

New Penalties Under Enhanced Anti-Vaping Framework

With the updated anti-vaping regulations that took effect in September 2025, the stakes have been raised even further. Individuals caught with, using, or purchasing e-vaporisers now face increased penalties. Persistent offenders will be required to undergo rehabilitation programs, and failure to complete these programs can lead to prosecution. Furthermore, those found using e-vaporisers for the third time or more will face court proceedings, with fines of up to S$2,000 for subsequent offenses.

Conclusion

The HSA’s ongoing efforts highlight the seriousness of regulating e-vaporiser promotion on social media to protect public health, especially among younger populations. As the legal frameworks evolve, it is crucial for individuals to be aware of the implications of their actions in relation to e-vaporisers.