Resilient Demand: Chinese Travelers Flock to Europe Amid Trade Frictions

Despite ongoing trade tensions between China and the European Union, Paris and various cities across Europe have emerged as top destinations for Chinese travelers. This surge can be attributed to strengthened trade relations between China and France, coupled with the introduction of visa-free travel for citizens from over 30 European nations, prompting airlines like Air France-KLM to seize new opportunities.

Growing Tourism Demand

Air France-KLM has noted a significant increase in inbound demand from Europe, largely fueled by China’s visa-free policy. This welcoming initiative benefits both business and leisure travelers, showcasing the airline’s adaptability in a fluctuating market. Recent reports indicate a 6% year-on-year increase in unit revenue from the Asian market for the airline, achieving a passenger load factor of 89% in the first three quarters of 2025.

Positive Outlook from Industry Leaders

Steven van Wijk, the Greater China general manager at Air France-KLM, expressed optimism about the financial performance of the airline. “These are very healthy financial figures,” he noted, emphasizing the importance of remaining flexible to continue serving the Chinese-European market effectively, especially in challenging times. The airline has been collaborating closely with Chinese partners to explore and capture new market opportunities.

A Strong Market Presence

Van Wijk, who recently moved to Beijing, highlighted the resilience of the China-Europe market. “I’m optimistic about future prospects. I have great confidence in the Chinese market and the ongoing trade relations,” he shared, reiterating the airline’s long-term commitment to fostering ties with China and enhancing travel options for customers.

Conclusion

The increasing travel demand from China, alongside robust trade relations, highlights the significant potential for growth in international tourism between China and Europe. As airlines like Air France-KLM adapt to this evolving landscape, the future looks promising for both travelers and the broader tourism sector.